New World Department Store China Limited (“NWDS”; Hong Kong stock code: 825), the retail arm of New World Development Company Limited (Hong Kong stock code: 17) in Mainland China.
Under the challenge of the pandemic since 2020, NWDS developed online retail business while transforming and upgrading physical stores. We used two lines with icons symbolling online and offline businesses. Two lines crossing with each other means NWDS considers online and offline integration important and two businesses complement each other to provide more excellent services to customers under the new normal.
Sketches
Client: New World Department Store China Limited
Agency: EDICO Financial Press Services Limited
Original Concept & Draft: Nga Yuet TIU
Designer: Bell CHAN
Original Concept & Draft: Nga Yuet TIU
Designer: Bell CHAN
